We Are Ageist
Collagen came up again and again as an important supplement for hair, skin, and nails so I added that in too. Within a matter of months, my labs had so drastically improved that the Hashimoto’s was completely reversed.
Why this particular business?
“I started reading everything I could get my hands on about reversing autoimmunity through diet, and even though this was not the route endorsed by my doctors, I had nothing to lose. I began an autoimmune Paleo diet — first eliminating gluten, dairy, and grains, then slowly adding fish to my repertoire after 24 years as a vegetarian and vegan. Collagen came up again and again as an important supplement for hair, skin, and nails so I added that in too. Within a matter of months, my labs had so drastically improved that the Hashimoto’s was completely reversed. All psoriasis faded away and, to my delight and extreme relief, my hairstylist informed me that small baby hairs had started to fill back in.
Coming out on the other side of this experience left me with an unshakeable belief in the profound interconnectedness of health and beauty. And so I launched Elaine Wellness with collagen, not only because it played such an important role in my healing, but because it serves as a potent reminder that small changes in our diet can be completely life-changing.”
Where do you source your collagen?
“I’m a label reader ever since I reversed my autoimmune disorders. I wanted to find a high-quality source of collagen, especially since my name is on the package. I tried many suppliers before settling on my current one. Elaine Wellness collagen is from USA grass-fed cows, kosher, non-GMO and tested for allergens and heavy metals. It’s packaged here in Southern California at a GMP- and NSF-certified facility. My packaging is printed here in Southern California as well. I wanted to support local, family-owned businesses and reduce the carbon footprint by choosing suppliers close to where I’m based.”
What has been the most rewarding part of starting your business?
“I love connecting with and supporting people on their health journey. I receive DM’s from women telling me of all the challenges and roadblocks they’ve run into trying to solve health issues. I try to guide them on questions to ask and books to read so that they can be empowered in resolving their symptoms. I know firsthand how lonely it can be when it feels like your body is turning on you.
“Radiant beauty is an inside job and aging is a privilege”
Changing the narrative for women around beauty and aging is my passion. Radiant beauty is an inside job and aging is a privilege. The diet and beauty industries have shamed women for long enough and I believe there’s a better way to talk about aging. I’ve created a company that sells high-quality products to help women look and feel their best from the inside out. There’s so much opportunity to create community and conversation around beauty, health, wellness, and aging that has a positive, inclusive message. Very few companies are speaking to women 45+ and I’m here to fill that void. I’m building a community of women to have conversations around what it means to age well.”